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href="../2518/individual-oral-more-student-samples.html">Individual Oral - More Student Samples</a></label></li></ul></li><li class=""><label style="padding-left: 0px"><i class="fa fa-fw"></i><a href="../2802/individual-oral-boiling-it-down.html">Individual Oral - Boiling it down</a></label></li><li class=""><label style="padding-left: 0px"><i class="fa fa-fw"></i><a href="../2803/individual-oral-to-mock-or-not-to-mock.html">Individual Oral - To mock, or not to mock?</a></label></li></ul></div> <div class="hidden-xs hidden-sm"> <button class="btn btn-default btn-block text-xs-center" data-toggle="modal" data-target="#modal-feedback" style="margin-bottom: 10px"><i class="fa fa-send"></i> Feedback</button> </div> </div> <div class="col-md-9" id="main-column"> <h1 class="page_title"> Individual Oral - Bodies of Work <a href="#" class="mark-page-favorite pull-right" data-pid="1146" title="Mark as favorite" onclick="return false;"><i class="fa fa-star-o"></i></a> </h1> <ol class="breadcrumb"> <li><a href="../../../englishalanglit.html"><i class="fa fa-home"></i></a><i class="fa fa-fw fa-chevron-right divider"></i></li><li><a href="../702/individual-oral.html">Individual Oral</a><i class="fa fa-fw fa-chevron-right divider"></i></li><li><span class="gray">Individual Oral - Bodies of Work</span></li> <span class="pull-right" style="color: #555" title="Suggested study time: 45 minutes"><i class="fa fa-clock-o"></i> 45'</span> </ol> <article id="main-article"> <div class="intro-card img-right"> <div class="bg-cover" style="background-image: url('/media/englishalanglit/images/delete-me-after-this-session/barking-up-the-wrong-tree-idiom-vector-id153988291-900x400-900x400.jpg');"> </div> <img src="../../images/delete-me-after-this-session/barking-up-the-wrong-tree-idiom-vector-id153988291-900x400-900x400-1.jpg" style="display: none"> <div class="content"> <p class="text">If the English Language & Literature course teaches us anything, it is that context is important. While it is a prerequisite that we hone our capacities for deconstructing what we see in front of us, drawing conclusions and promoting theories based on the evidence, we must accept that we can sometimes get the wrong end of the stick, find ourselves barking up the wrong tree, unable to see the wood for the trees! </p> </div> </div> <div class="militia"> <h2>Why Bodies of Work Matter</h2> <p>Your English Language & Literature teachers, in preparation for the Individual Oral and the Learner Portfolio, may well have mentioned the term 'bodies of work' to you, and suggested that you need to study, prepare and discuss not just one non-literary text but a body of work. You're confused because you don't think you studied too many 'bodies of work'... in fact, when you did (a bunch of public service advertisements advertising but at the same time warning against the perils of smoking), you "enjoyed" the first ad or two, but after that felt the impact had been lost and you became a little bored. So bored, in fact, that the very idea of choosing one of those advertisements and spending yet more time on it to prepare for an Individual Oral presentation makes you break out in a cold sweat.</p> <p>In fact, as part of this course, it is essential that you study bodies of non-literary works alongside (and at least as many in terms of number) the literary works. These might have been photographs by one photographer, art or street art by one artist, essays or columns by one writer, a film or a television series, or a series of advertisements by one company or one campaign. This new course and this new assessment is actually asking you to comment on the whole body of work, not just the extract you take into the examination with you.</p> <p>Bodies of Work matter, of course, because nothing can be divorced from its context. While it may be interesting to read, say, George Orwell's <em>Nineteen Eighty-Four</em> and marvel at his prescient comments on the Internet age, Cambridge Analytica and Edward Snowden's 2013 revelations about the spying of U.S. and U.K. Governments on their own people, we know that he isn't actually writing about these things at all. He is commenting on the horrors of a Stalinist Soviet Union post-World War II, and its corruption of his beloved Socialism.The fact that his novel can still be seen as relevant for the modern-world speaks of the universal and timeless qualities of the work and what it says about human nature and power. But as students of literature, we shouldn't ignore the context of creation.</p> </div> <div class="brown"> <h2>Choosing a Non-Literary Extract</h2> <p>Returning to the Individual Oral and a text that piqued your interest (taught within a body of work), let's say that during your studies you enjoyed the class in which you deconstructed a globally popular Christmas advertisement for the U.K. department store, John Lewis:</p> <button class="btn btn-xs bg-turquoise showhider"><i class="fa fa-fw fa-plus"></i></button><section class="hiddenbox hidden"> <p style="text-align: center;"><iframe allowfullscreen="" frameborder="0" height="480" src="//www.youtube.com/embed/zGIxcDw41FU?rel=0" width="640"></iframe></p> </section> <p>In order to discuss the thematic meaning and message of this video, <em><strong>you should prepare notes</strong></em> on:</p> <p style="text-align: center;"><strong>Camera Use - Colour & Image - Sound & Music - Copy</strong></p> <button class="btn btn-xs bg-turquoise showhider"><i class="fa fa-fw fa-plus"></i></button><section class="hiddenbox hidden"> <p>In doing this, whatever your interpretation of the message of the video - is it purely trying to use celebrity placement to sell, or is there a message about humble beginnings and inspiration, about a universal parental desire to give every opportunity to their child? - the construction of narrative hangs on the parellelism of the young boy and Elton John, and the segues from present to past and back again, so that we move seamlessly from aspirant child to global star whose fame and popularity has spanned six decades and many musical genres.</p> <div class="polaroid-center"><img src="../../images/delete-me-after-this-session/elton-john-1-1055x585.png" style="margin:8px 0"> <p class="caption">The close-up of fingers on keys is a significant trope of the advertisement, symbolising the giving of a dream and a future, not just a gift for Christmas.</p> </div> <div class="polaroid-center"><img src="../../images/delete-me-after-this-session/elton-john-2-867x492.png" style="margin:8px 0"> <p class="caption">The narrative of the advertisement is told through the chronological shifts from child's hand to that of Elton John, a superstar who transcends generations of John Lewis shoppers.</p> </div> </section> </div> <div class="brown"> <h2>Connecting to Body of Work</h2> <p>Now, you won't have studied this advertisement only, but a body of work looking at John Lewis and their advertising in general, in particular the memorable Christmas advertisements over the years. Talking about one video doesn't really appreciate the broader context (and, crucially, it isn't the requirement of the task).</p> <p>For the above video, the global issue could be a Western obsession with celebrity and/or consumerism, or it could be as simple as the importance of a creative education, strong and stable family life, or the power of inspiration and aspiration. But it would be worth considering other John Lewis Christmas advertisements before drawing too many conclusions, or to ensure that you are speaking with a breadth of knowledge and understanding. Is the video you are looking at, from 2018, typical of style or a break from tradition and an evolution of genre (a key tenet of <strong>intertextuality</strong>)?</p> <p>Take a look at the advertisement from the same company in 2014:</p> <button class="btn btn-xs bg-turquoise showhider"><i class="fa fa-fw fa-plus"></i></button><section class="hiddenbox hidden"> <p style="text-align: center;"><iframe allowfullscreen="" frameborder="0" height="480" src="//www.youtube.com/embed/3kkfYYB0Rao?rel=0" width="640"></iframe></p> </section> <p>And Russell Brand's deconstruction of said video on his alternative news channel, <em>The Trews. </em>Warning, explicit language:</p> <button class="btn btn-xs bg-turquoise showhider"><i class="fa fa-fw fa-plus"></i></button><section class="hiddenbox hidden"> <p style="text-align: center;"><iframe allowfullscreen="" frameborder="0" height="480" src="//www.youtube.com/embed/GtSQAUpEy4k?rel=0" width="640"></iframe></p> <p>Brand argues that John Lewis are in fact doing nothing more than trying to commodify love and family relationships in order to sell yet more products that we, as a society, neither want nor need. Thus the powerful and poignant advertisements are carefully constructed to engineer an emotional reaction in viewers to further entrench capitalist ideologies and drive human nature and our planet to inevitable catastrophe and destruction. An interesting point, delivered in his own engaging and inimitable manner. But would he think the same had he witnessed the same company's advertisement from 2011?</p> <p style="text-align: center;"><iframe allowfullscreen="" frameborder="0" height="480" src="//www.youtube.com/embed/dKVhv7loW9k?rel=0" width="640"></iframe></p> </section> </div> <div class="page-container panel-self-assessment" data-id="1146"> <div class="panel-heading">MY PROGRESS</div> <div class="panel-body understanding-rate"> <div class="msg"></div> <label class="label-lg">Self-assessment</label><p>How much of <strong>Individual Oral - Bodies of Work</strong> have you understood?</p><div class="slider-container text-center"><div id="self-assessment-slider" class="sib-slider self-assessment " data-value="1" data-percentage=""></div></div> <label class="label-lg">My notes</label> <textarea name="page-notes" class="form-control" rows="3" placeholder="Write your notes here..."></textarea> </div> <div class="panel-footer text-xs-center"> <span id="last-edited" class="mb-xs-3"> </span> <div 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